glassdoor review bombing

What is Glassdoor Review Bombing?

Glassdoor review bombing is a phenomenon where a company's Glassdoor page is flooded with negative reviews, often in a short period of time. This can happen when a group of disgruntled employees, ex-employees, or even competitors band together to leave multiple negative reviews on a company's Glassdoor page. The goal of review bombing is to damage the company's reputation and discourage potential job applicants from considering a career with the company.

The Consequences of Glassdoor Review Bombing

The consequences of Glassdoor review bombing can be severe. A company's Glassdoor page is often one of the first places job seekers go to research a company's culture, salary, and benefits. If a company's Glassdoor page is filled with negative reviews, it can deter top talent from applying, leading to a loss of potential revenue and growth opportunities. Additionally, review bombing can also damage a company's brand reputation and credibility, making it harder to attract customers and partners.

Why Do Companies Get Review Bombed on Glassdoor?

There are several reasons why companies get review bombed on Glassdoor. One common reason is employee dissatisfaction. If a company has poor management, inadequate compensation, or a toxic work environment, employees may take to Glassdoor to express their frustrations. Another reason is competitor sabotage. Competitors may try to discredit a rival company by leaving fake negative reviews on their Glassdoor page. Finally, review bombing can also be the result of a company's own mistakes, such as a public scandal or controversy.

How to Prevent Glassdoor Review Bombing

While it's impossible to completely prevent review bombing, there are steps companies can take to minimize the risk. One strategy is to encourage happy employees to leave positive reviews on Glassdoor. This can be done by promoting a positive company culture, providing adequate compensation and benefits, and recognizing employee achievements. Another strategy is to monitor Glassdoor reviews regularly and respond promptly to any negative feedback. This shows that the company is committed to listening to employee concerns and making improvements.

What to Do If Your Company is a Victim of Glassdoor Review Bombing

If your company is a victim of Glassdoor review bombing, don't panic. The first step is to remain calm and assess the situation. Identify the source of the negative reviews and address any legitimate concerns. Respond promptly to the negative reviews and apologize for any mistakes made. Finally, focus on promoting a positive company culture and encouraging happy employees to leave positive reviews on Glassdoor.

By understanding what Glassdoor review bombing is, its consequences, and how to prevent it, companies can take steps to protect their reputation and attract top talent. Remember, a positive company culture and open communication are key to preventing review bombing and maintaining a strong online reputation.